Get Your Marketing Mix right:marketing

What is marketing?

Putting the right product in the right place, at the right price, at the right time.

It’s simple! You just need to create a course that a particular group of people wants. Put it on sale some place where those people visit regularly, and price it at a good value for money level; and make sure the timing is right!

Marketing Mix

“Marketing mix” is a general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market. The 4 Ps is probably the best-known way of defining the marketing mix.

The 4Ps are:

  • Product (The course)

    What does your customer want from the course? What needs does it satisfy? What features does it have to meet these needs? How and where will the learner use it? Read More …

  • Price (Course fee)

    What is the value of the product or service to the buyer? Are there established price for your courses in your focused market? Are your customer price sensitive? Read more …

Using the 4Ps Marketing Mix Model

The marketing mix model can be used to help you decide how to offer your course in the market, follow the steps below to define and improve your marketing mix.

  • Start by identifying the course(s) that you want to develop.
  • Now go through and answer the 4Ps questions – as defined in the follow-up pages
  • Try asking “why” and “what if” questions too, to challenge your offer. For example, ask:  why your target audience needs a particular course. What if you drop your price by 5%? What if you offer more? Why sell through agents? What if you improve your Networking rather than relying on advertising?

Test Your Model

Once you have a well-defined marketing mix, try “testing” the overall offer from the customer’s perspective, by asking customer focused questions:

    1. Does it meet their needs? (Product)
    2. Will they find it where they shop? (Place)
    3. Will they consider that it’s priced favorably? (Price)
    4. And will the marketing communications reach them? (Promotion)

Test Market Your Course Here. You Can Export It To Any Moodle Site.

This Moodle Course Design programme focuses primarily on the practical issues and skills needed to develop an online or blended course using Moodle. The program includes a dedicated virtual room for you to develop your own course, which you can export it to any other Moodle site.

You can use the model below to develop your overall marketing plan.