marketing part time

First- Size up the situation.

  • Who is this course for?

    The  key factors are: Learners’ age, back ground knowledge, the purpose of learning, the learners’ circumstances (employed, students, unemployed, etc…)

  • Do you have the course curriculum?

    In many cases the course curriculum does exist, for example: National Curriculum, University course modules , In-house corporate training.

  • What external professional standards need to be met?

    All external examination bodies provide an exam guide or syllabus which you have to insure your course will address them.

  • What is the learning environment?

    Would your learners attend any face to face classes? Do they access their course from home, work, or college? Do they work as a group or individuals?

course design

Next – Put the course together.

Follow this simplified course design guide to develop your first online course. State the rational for your online course (e.g. you want to reach a wider audience, to assist your current, training your staff, etc.) State your course’s aims and objectives, Identify 3-5 general goals for the course. Prepare a more specific list of learning out come. This will help you define the course content and type of activities. You should write the course content now, start by listing the key subject headings and expand on it as you develop the course further. You can use the same headings to build the course format. Keep the number of topics to around 8 to 12. Each topic has to deliver part of the syllabus and satisfy the relevant learning outcome. Start assigning the learning resources, activities, and assignments to each topic.

Define the following for your course syllabus (first draft)

1- Design Your Course:  (For more reading follow the link at the bottom of the page.)

2- Rationale: Why does this course exist? How does it fit in with the learner’s needs?

3- Course Aims: Thinking from the prospective students’ point of view, what general outcome is the course designed to achieve? How will it contribute to them professionally?

4- Specific Learning Outcome: By the end of this course, students will:

  • List as specifically as possible the learning outcomes the course is intended to produce.
  • Think about the kinds of evidence you will need to assess these outcomes.

6- Course Format:

Decide on the course structure and how will it be carried out? I suggest you structure your course based on the number of topics (between 8 to 12 learning chunks periods). Rather than weeks, this will be more flexible. Also you have to establish your expectations from the learners, such as; attendance, participation, course work, assessment… Download Content Management Form

Develop your teaching strategies to achieve the course goals:

  • Determine the specific learning recourses for the course. (Video clip, voice over slide shows, instructional notes, sequence of reading, links to articles….)
  • Determine the specific learning activities for the course. (Writing assignments, multiple-choice exams, individual and group projects, class discussion, participation in wiki pages…)
  • Determine how you will assess student learning and achievement. (Most course activities can address one or more of the learning outcomes listed in your course, and formal assessments can be set to cover the remaining goals set by the course.)

7- You can write the syllabus now:

Consider the following items as a foundation for a syllabus that helps students understand a teacher’s expectations as well as basic course information. Use this checklist as a guide for what might be included in your course syllabus.

Syllabus Checklist.

  • A brief statement of overall course objective that introduces students to the outcome of a course. Consider the personal tone set here as an important aspect of this statement.
  • A few words about course format, so the students understand how the course will be delivered.
  • A brief statement of expectations in terms of student responsibilities, clearly stating what the program expects (such as participation and the level of work).
  • A statement of what assessment techniques will be used to evaluate students, including information on grading policies.
  • A schedule of work and topics, along with week-by-week reading assignments.
  • Due dates for papers, exams, projects, and so on, including any policies about late assignments.
  • Any pertinent information about academic policies and procedures (such as class attendance, making up assignments, and institution wide policies).

8- De-bugging the design: Plan an evaluation of the course itself and test each element as you are building it. You can get your students and colleagues to evaluate your course material and give you feed back (prepare a feed back form).

Design & Test your online course here and export it to any Moodle site.

This Moodle Course Design programme focuses primarily on the practical issues and skills needed to develop an online or blended course using Moodle. The program includes a dedicated virtual room for you to develop your own course, which you can export it to any other Moodle site.

 

For More Design Techniques click on the titles.

Product Design Technique

You can use product design techniques to develop your course and put it through a very simple product development  plan, like the one shown here.
 
course design

Mind Map Design Technique

Also you can use mind map to design your course.
Mind maps are diagrams that visually map information using branching and radial maps trace back centuries. These pictorial methods record knowledge and model systems, and a long history in learning, brainstorming, memory, visual thinking, and problem solving by educators, engineers, psychologists, and others.
mind map for course design
 

Syllabus Checklist

Syllabus Checklist

Recommended Requirements (Course Design)

1- Course title
2- Course designator, provider, department…
3- Course number (optional)
4- Number and type of credits (To indicates the level and weight of the course)
5- Day, time, and place of class meetings (can use chat rooms, video conferencing, etc)
6- Instructor’s name
7- Office location (website, Skype, virtual office)
8- Office hours (contact hours)
9- At least one method of contacting you (phone, email, fax, twitter, Blog, Facebook, etc.)
10- A brief description of the course
11- Required and recommended materials and the location of the materials
12- Course goals, objectives, and expectations
13- Course prerequisites
14- Schedule of assignments, papers, projects, etc.
15- Criteria for grading and grading standards
16- Make-up exam policy
17- Statement on classroom conduct
18- Statement on academic misconduct
19- Statement on penalties for late work

 

 

For Further Reading, click on the titles.

Planning Your Course (highly recommended reading)
Quick Guide to Course Design (highly recommended reading)
Designing courses for adult learners  (recommended reading)
Course Outline Guide
Syllabus design
How to Motivate Adult learners 
 
You can always visit The Educators Academy and study our courses.