Description

[av_button label=’Course information page’ link=’manually,http://www.theeducators.com/portfolio-items/public-relations-2/’ link_target=” color=’theme-color’ custom_bg=’#444444′ custom_font=’#ffffff’ size=’medium’ position=’left’ icon_select=’yes’ icon=’19’ av_uid=’av-xqqf’]

Topics include:

1-The nature of public relations

• Definition of Public Relations
• Mexican statement
• Differences between: Public Relations, Marketing, Advertising, and Propaganda
• Public Relations as a management function and its position within an organisation Role and duties of a Public Relations manager

2-The uses of Public Relations

• Use of Public relations in: Financial markets, International markets, Parliamentary liaison, Commercial markets, Non- profit organizations, Community relations, Crisis situations

3-The Publics of Public Relations

• Provide a suitable definition of publics in respect of Public relations
• Identifying major publics of an organisation
• Identify relevant, practical and economical ways of communicating with identified publics in a given scenario
• The consequences of failing to identify or target the correct publics
• The differences between: A market segment and publics, A target audience and a target market, Publics and a target audience

4-The communication process

• Communication process, including noise
• Elements involved in the communication model
• What is meant by noise in the communication process
• Feedback as an essential part of the communication process and the dangers of not reacting to feedback

5-The following topics will be briefly addressed trough the seminar

• STEEPLE, SLEPT or PESTLE
• Statutory legislation and voluntary controls
• Copyright, patent, trade-mark, plagiarism, brand and logo and the legal implications of each
• Differences between libel, slander and misrepresentation