Description
This course is intended for those interested in a career in marketing and communication, either in a commercial or industrial company or in a non-profit organisation (such as a charity, trade association or government department) that undertakes marketing on an extensive scale. It is also aimed at those working or seeking to work in the associated fields such as public relations consultancies, sales promotion companies and direct response marketing agencies, advertising agencies….
This course consist of four modules, three compulsory modules (Marketing, Public Relation, Negotiation), and one of the following options: Advertising or CRM
Marketing Module:
Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, marketing management is one of the major components of business management.
- The nature of marketing
- The role of marketing
- Marketing organisation
- Marketing implementation, strategies and tactics
- Market research, analysis and decision
Public Relations Module:
An effective Public Relations strategy will support an organisation’s corporate plan. This module will define a pragmatic approach to PR and shows how public relations can become an integral part of corporate strategy.
- The nature of public relations
- The uses of Public Relations
- The Publics of Public Relations
- The communication process
- The following topics will be briefly addressed trough the seminar
Negotiation Module:
The purpose of the negotiation module is to educate you on the key aspects of effective negotiation in order to make you an effective negotiator. The aim is to help you achieve your goals and exceed your expectations through effective negotiation.
- Understanding different approaches to negotiation
- Negotiation process
- Common mistakes in negotiation
- Cultural differences in negotiation
You can chose one of the following as your 4th module:
Option – 1
Advertising:
The Advertising module is designed to examine the nature of advertising and its changing role within society. The course will discuss advertising objectives in both profit and not-for-profit organisations. It will look at how advertising is used to promote products and services, assist branding, positioning, pricing, and distribution. The course will show the role of advertising in an integrated marketing communications mix.
- The Advertising Business
- The role of advertising
- Planning advertising campaigns
- Advertising Media
Option – 2
Customer Relationship Management:
This module focuses on how strategies should be formulated and implemented to achieve business objectives and maximize the potential of existing CRM programs. CRM is all about business survival and how to create new value for its stakeholders by managing relationships.
- Customer Relationship Management Concepts
- Customer Relationship management Drivers
- Customer Relationship Management Strategies
- Implementation of CRM in the organisation
- Quality Service Delivery
- Measuring customer Lifetime value to the organisation
Credit: 14 (max) Award: Diploma (minimum 10 credit pass)
